Three Reasons Ontario Homeowners Stay Stuck For Years.
No service fees. No surprise charges. No fine print. 50% of every payment buys you equity in the equipment. The other 50% covers everything else. That's the entire model.
You Signed Up Years Ago And Forgot.
Most rentals get assumed at home purchase, signed during a builder closing, or signed at the door before 2015 (when door-to-door was banned). Most homeowners can't even remember when it started.
I'm essentially paying $24/month for a 12-year-old water heater I didn't choose. — RFD, 2024
The Contract Has No End Date.
Reliance and Enercare contracts run for the "useful life" of the unit which they decide. There's no anniversary date you're counting toward. The only way out is to buy it out or switch.
"Your sole method of terminating this Agreement prior to the end of the useful life of the Water Heater is to purchase the Water Heater." — Enercare contract language
The Math Gets Worse The Longer You Wait.
A tank that costs under $2,000 new can collect $6,000+ in rent over fifteen years. Every month you wait, the gap widens.
"Where else can you double your investment in six years? Tank rentals." — RFD, 2012
Ontario Pays Too Much. You Don’t Have To.
(Promo Rate)
first 5 years
Theirs Is A Rental For Life.Ours Ends In Ownership ✅
This is the structural difference. Reliance and Enercare contracts run for the useful life of the equipment — pay forever, then start a new contract when the unit is replaced. Go Flex is a 180-month subscription where every payment builds equity toward the unit being yours.
Traditional Rental
Rent For The Life Of The Unit.🥲
Rent That Ends In Ownership.⭐️
🔴 Contract runs until the unit is replaced — and then you start a new one
✅ 180-month term with a defined end — you own the unit at the end
🔴 $0 of your monthly payment goes toward owning anything
✅ 50% of every payment builds equity toward owning it outright
🔴 Buy out anytime — but the price is set by them
✅ Buy out anytime using a published formula in your contract
🔴When you've paid $7,000+ over 10 years, you still own nothing
✅ 30-day money-back guarantee— try it risk-free
🔴Transfers to next homeowner if you sell — they inherit the rental, too
✅ Fully transferable if you sell or buy it out before closing
How Much Would
You Actually Save?
Your rental didn't start at $45. It crept there, a few percent at a time, on a bill you stopped reading. Set the slider to what you pay today.
Calculate Your Savings
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Switch in 3 Easy Steps
Upgrade your home comfort without the headache. Simple, transparent, and flexible.
Choose Your Option
Rent for $19.95/month or purchase for $2,195. See the full price upfront—no surprises, no quote requests.
We Come to You
Same-day and next-day installation available. We remove your old water heater and handle disposal or return to your rental company.
Hot Water Restored
Your new Bradford White water heater is installed and running. Covered by bumper-to-bumper warranty.
Most installations completed within 24–72 hours
Make the Switch & Get 8 Months FREE
Bradford White Power Vent Water Heater 50 Gallon
Use Code "FREE8M" at checkout
Bradford White Power Vent Water Heater 50 Gallon
Rent it. Then own it ✅
Most water heater rentals run forever. Go Flex doesn't. Half of every monthly payment goes toward owning the unit outright — so every month you're not just renting, you're getting closer to ownership. Buy it out anytime. Or let the term run and own it free and clear.
And because you've been picked for this offer, code FREE8M makes your first 8 months free.
Of every payment builds equity
Half of your $34.95/mo goes toward owning the equipment. The other half covers 24/7 service, annual maintenance, parts, and labour. You're not just paying rent — you're buying it.
30 Day Money-back guarantee
Don't love it in the first 30 days? Cancel and get your money back. No buyout, no penalty, no run-around. Try it the way you'd try a mattress.
Buy out anytime
Want to own it sooner? Pay the remaining balance — the formula is published in your contract, not buried in fine print. You always know exactly where you stand.
Since 2011
15 years serving Ontario homes
100K+
Ontario customers and counting
Canadian
Owned & operate din Ontario
Since 2011
15 years serving Ontario homes
100K+
Ontario customers and counting
Canadian
Owned & operate din Ontario
Since 2011
15 years serving Ontario homes
100K+
Ontario customers and counting
Canadian
Owned & operate din Ontario
Our pricing isn’t a flashy promotional rate - it’s fair and transparent from the start. Over time, there may be minor adjustments to ensure you continue receiving top-notch service. But don’t worry - we’re talking about just a dollar or two per year at most. No surprises, just straightforward savings. Plus, you can purchase the equipment at any time, giving you ultimate savings and flexibility.
Most homeowners on older units owe little or nothing, because the equipment has been paid for several times over. If there is a balance we tell you the number before you sign. We'd rather lose the sale than have you find out afterwards.
We do, on install day, at no charge. We return it to your previous provider and send you written confirmation that the account is closed so no final invoice appears months later.
Only during the install window, usually about two hours. Old unit out and new one in on the same visit. No overnight gap.
TSSA-certified gas fitters and licensed plumbers, working to Ontario code. Every install is permitted and inspected where the municipality requires it.
Parts, labour and repairs are covered for the length of the rental, with no service call charge. If it can't be fixed, we replace it.
Moving? No problem. Our Go Flex plan is fully transferable to the next homeowner, allowing them to seamlessly pick up where you left off. Just let us know 30 days before your move, and we’ll handle the rest. We’re here to make your move hassle-free, just the way it should be.
With the Go Flex Program, you’re 100% covered—24/7/365—for both parts and labour, including annual maintenance. If you choose to purchase the equipment, you’ll receive the standard manufacturer’s warranty. Start with the Go Flex Program to enjoy all the benefits we offer, and when you’re ready, you can purchase the equipment at your convenience.
Go Flex isn’t a never-ending rental contract. It’s a game-changer: an industry-first flexible 180-month subscription with an anytime purchase option. Here’s how it works: 50% of your monthly payment reduces your purchase price, while the other 50% covers 24/7 service, annual maintenance, and unlimited parts and labour coverage. You get all the perks of ownership without the headaches—and the flexibility to purchase the equipment at any time.
Need a hand? We’re here to help.
Questions before you claim your 8 months free? Our dedicated team is here to help you every step of the way.