Still Renting Your Water Heater For $45/Mo?

You're paying $600–$960 every year on a unit that costs less than $2,000 brand new, and your contract has no end date.

Switch to Go Flex, enjoy 8 months on us, then pay just $19.95/mo while every payment builds toward owning the unit outright.

Three Reasons Ontario Homeowners Stay Stuck For Years.

No service fees. No surprise charges. No fine print. 50% of every payment buys you equity in the equipment. The other 50% covers everything else. That's the entire model.

01

You Signed Up Years Ago And Forgot.

Most rentals get assumed at home purchase, signed during a builder closing, or signed at the door before 2015 (when door-to-door was banned). Most homeowners can't even remember when it started.

I'm essentially paying $24/month for a 12-year-old water heater I didn't choose. — RFD, 2024

02

The Contract Has No End Date.

Reliance and Enercare contracts run for the "useful life" of the unit which they decide. There's no anniversary date you're counting toward. The only way out is to buy it out or switch.

"Your sole method of terminating this Agreement prior to the end of the useful life of the Water Heater is to purchase the Water Heater." — Enercare contract language

03

The Math Gets Worse The Longer You Wait.

A tank that costs under $2,000 new can collect $6,000+ in rent over fifteen years. Every month you wait, the gap widens.

"Where else can you double your investment in six years? Tank rentals." — RFD, 2012

Ontario Pays Too Much. You Don’t Have To.

Traditional Rental
Financing
(Promo Rate)
Monthly Payment
$35–50+
$25–35

first 5 years

$19.95 per month
Know Your Buyout
No—call to find out
Buried in amortization
Yes—online, day one
Cancel Anytime
Expensive fees
Penalties possible
Yes—pay equipment balance
Path to Ownership
Never
15–20 years
Clear: $9.97/month toward ownership
🔎 The Real Difference

Theirs Is A Rental For Life.Ours Ends In Ownership ✅

This is the structural difference. Reliance and Enercare contracts run for the useful life of the equipment — pay forever, then start a new contract when the unit is replaced. Go Flex is a 180-month subscription where every payment builds equity toward the unit being yours.

Traditional Rental

Rent For The Life Of The Unit.🥲

Rent That Ends In Ownership.⭐️

🔴 Contract runs until the unit is replaced — and then you start a new one

180-month term with a defined end — you own the unit at the end

🔴 $0 of your monthly payment goes toward owning anything

50% of every payment builds equity toward owning it outright

🔴 Buy out anytime — but the price is set by them

Buy out anytime using a published formula in your contract

🔴When you've paid $7,000+ over 10 years, you still own nothing

30-day money-back guarantee— try it risk-free

🔴Transfers to next homeowner if you sell — they inherit the rental, too

Fully transferable if you sell or buy it out before closing

How Much Would
You Actually Save?

Your rental didn't start at $45. It crept there, a few percent at a time, on a bill you stopped reading. Set the slider to what you pay today.

$/month

Calculate Your Savings

Enter your rental details to see how much you could save.

✅ YOU KEEP

$0

over the next 0 years

Stay with current rental $0
Switch to Go Flex $0
Money in your pocket $0
See Plans & Switch

Switch in 3 Easy Steps

Upgrade your home comfort without the headache. Simple, transparent, and flexible.

Choose Your Option

Rent for $19.95/month or purchase for $2,195. See the full price upfront—no surprises, no quote requests.

We Come to You

Same-day and next-day installation available. We remove your old water heater and handle disposal or return to your rental company.

Hot Water Restored

Your new Bradford White water heater is installed and running. Covered by bumper-to-bumper warranty.

Choose Your Option

Rent for $19.95/month or purchase for $2,195. See the full price upfront—no surprises, no quote requests.

We Come to You

Same-day and next-day installation available. We remove your old water heater and handle disposal or return to your rental company.

Hot Water Restored

Your new Bradford White water heater is installed and running. Covered by bumper-to-bumper warranty.

Most installations completed within 24–72 hours

Soft Flex, Big Proof.💬

4.8 out of 5 based on 7,500+ Google reviews

DL

Five yellow stars

I just replaced my hot water heater. I stumbled across this company online and read the good reviews. Price was much better than other companies, so I was skeptical. I called Saturday afternoon, confirmed online Saturday night, and the work was completed Sunday afternoon. I have been so impressed with the service from my phone conversation with Juan to the installation by Alireza. Now I can only hope that the product is as good as the price, technicians, and customer service.

Denis Allard

Five yellow stars

This is the third time I met Ashraf to do the services at my home, everytime the next experience waa wonderful than the previous one, he is extremely knowledgeable and imparts wonderful professionalism. He not only fixed the issues but gave me the tips & advices how to maintain and keep running the systems. He is very courteous, friendly and helpful, I will definitely will recommend him100% for the jobs and want to see him if I have the service calls.

Nancy

Five yellow stars

Finally, purchased today, scheduled installation over the weekend. For comparison I have checked with Home Depot and they quoted $2200 +tax. Rheeem 50 Gallon power vent $1489 is the item they will install, so roughly $700 installation fees. They won’t return the old one. Not sure about Costco pricing, they have $300 Gift Card. I don’t think anyone else would sell less than Go Lime. Thanks.

MATTHEW LACEY

Five yellow stars

Great value and customer experience! Quick response and install time. The installer was friendly and very knowledgeable. Can't beat the price anywhere!

Don

Five yellow stars

I just had Go Lime install my new hot water tank, and everything went great. No issues at all, and you can't beat the price. Some people complained about the fan on the hot water tank being super loud, but I don’t have that issue at all. In fact, it’s quieter than my old tank.

Rent it. Then own it

Most water heater rentals run forever. Go Flex doesn't. Half of every monthly payment goes toward owning the unit outright — so every month you're not just renting, you're getting closer to ownership. Buy it out anytime. Or let the term run and own it free and clear.
And because you've been picked for this offer, code FREE8M makes your first 8 months free.

Of every payment builds equity

Half of your $34.95/mo goes toward owning the equipment. The other half covers 24/7 service, annual maintenance, parts, and labour. You're not just paying rent — you're buying it.

30 Day Money-back guarantee

Don't love it in the first 30 days? Cancel and get your money back. No buyout, no penalty, no run-around. Try it the way you'd try a mattress.

Buy out anytime

Want to own it sooner? Pay the remaining balance — the formula is published in your contract, not buried in fine print. You always know exactly where you stand.

Of every payment builds equity

Half of your $34.95/mo goes toward owning the equipment. The other half covers 24/7 service, annual maintenance, parts, and labour. You're not just paying rent — you're buying it.

30 Day Money-back guarantee

Don't love it in the first 30 days? Cancel and get your money back. No buyout, no penalty, no run-around. Try it the way you'd try a mattress.

Buy out anytime

Want to own it sooner? Pay the remaining balance — the formula is published in your contract, not buried in fine print. You always know exactly where you stand.

Since 2011

15 years serving Ontario homes

100K+

Ontario customers and counting

Canadian

Owned & operate din Ontario

Since 2011

15 years serving Ontario homes

100K+

Ontario customers and counting

Canadian

Owned & operate din Ontario

Since 2011

15 years serving Ontario homes

100K+

Ontario customers and counting

Canadian

Owned & operate din Ontario

Frequently Asked Questions

Does my monthly price ever go up?

Our pricing isn’t a flashy promotional rate - it’s fair and transparent from the start. Over time, there may be minor adjustments to ensure you continue receiving top-notch service. But don’t worry - we’re talking about just a dollar or two per year at most. No surprises, just straightforward savings. Plus, you can purchase the equipment at any time, giving you ultimate savings and flexibility.

I still owe money on my current rental. Now what?

Most homeowners on older units owe little or nothing, because the equipment has been paid for several times over. If there is a balance we tell you the number before you sign. We'd rather lose the sale than have you find out afterwards.

Who removes my old tank?

We do, on install day, at no charge. We return it to your previous provider and send you written confirmation that the account is closed so no final invoice appears months later.

Will I lose hot water?

Only during the install window, usually about two hours. Old unit out and new one in on the same visit. No overnight gap.

Who does the installation?

TSSA-certified gas fitters and licensed plumbers, working to Ontario code. Every install is permitted and inspected where the municipality requires it.

What if something breaks?

Parts, labour and repairs are covered for the length of the rental, with no service call charge. If it can't be fixed, we replace it.

What happens if I move?

Moving? No problem. Our Go Flex plan is fully transferable to the next homeowner, allowing them to seamlessly pick up where you left off. Just let us know 30 days before your move, and we’ll handle the rest. We’re here to make your move hassle-free, just the way it should be.

What is the warranty with my purchase?

With the Go Flex Program, you’re 100% covered—24/7/365—for both parts and labour, including annual maintenance. If you choose to purchase the equipment, you’ll receive the standard manufacturer’s warranty. Start with the Go Flex Program to enjoy all the benefits we offer, and when you’re ready, you can purchase the equipment at your convenience.

Is Go Flex a rental, and what is the term?

Go Flex isn’t a never-ending rental contract. It’s a game-changer: an industry-first flexible 180-month subscription with an anytime purchase option. Here’s how it works: 50% of your monthly payment reduces your purchase price, while the other 50% covers 24/7 service, annual maintenance, and unlimited parts and labour coverage. You get all the perks of ownership without the headaches—and the flexibility to purchase the equipment at any time.

Need a hand? We’re here to help.

Questions before you claim your 8 months free? Our dedicated team is here to help you every step of the way.

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